Who We Help

Every Athlete.
Every Level.
Every Goal.

Michelin Starred Chef Alan spent 25 plus years running top end restaurants then ‘retired’ from that game and has been working as the ‘Performance Chef’ with athletes of all abilities since 2014. We are currently working long term with Specialized Factory Racing as their Performance Chef. We advise a number of world class triathletes, elite cyclists and ski mountaineers as well as working as a consultant in the world of F1

Elite Athletes

Performance Chef’s first client went on to become the Olympic triathlon champion and we provided food and nutritional advice to over 30 Olympians in Paris including multiple medalists, so no pressure then! We understand that looking after your body is part of your job and fuelling correctly is absolutely critical to long term success.

  • Precision fuelling strategies for training and competition
  • Recovery protocols
  • Navigating the nutritional challenges of travel and major championships
  • Focussing on health for longevity, consistency and big picture outcomes

“My time spent with Alan was absolutely memorable. The food was delicious and met my nutritional needs to not only replenish me but fuel my next session. Alan’s experience with athletes and in the kitchen allows for an athlete experience like no other.”
– Gwen Jorgensen, 2016 Olympic champion in triathlon 

Time crunched amateurs

We understand that your time matters. Getting to the start line and certainly the finish line of your goal event takes a significant level of investment – in time, financially and emotionally. Let us take the reins of the nutrition side of things, so it is one less thing for you to juggle and gives you the peace of mind that you are backing yourself for success.

We Provide:
  • Eat like the pros – the meals you eat will have fuelled Olympic medals and World Championship titles.
  • Plans delivered on a weekly basis taking into account your training load and personal commitments
  • Train your gut to take on sports nutrition under stress, to help you reach that finish line faster
  • Strategies for maximizing training adaptations through smart nutrition when short on time

“Nutrition is something I have always struggled with and since working with Alan this season the difference is huge in my training and race results”
– Anita Howe, 70.3 and IM AG Champion

Beginners & First Timers

We help you understand the different nutritional demands associated with starting or progressing your training. There is a big difference between eating well and eating optimally, your meals need to reflect your training load, so a self righteous green juice on rest day is all well and good, but try to fuel a key interval session with this and you will go pop! The world of nutrition is confusing with so much conflicting advice so my job is to simplify things for you, weed out all the trendy nonsense and give you good tasty food that you want to eat.


We Provide:

  • Learn how your nutritional requirements change with training load
  • Realistic nutritional planning to fit around training, home and work life.
  • Nutritional hacks like batch cooking, easy prep recipes and portable snacks to help you fit it all in!
  • Understand how to use sports nutrition products to fuel your training and race day goals.

“As a newbie to the world of endurance sports I was most definitely falling short on my nutrition. I was constantly hungry when I was meant to be starting my workouts and I ended up on the candy isle of my corner store more times during the week that I care to admit. With Alan’s help I’ve learned so much about fuelling my performance and I’ve achieved big milestones on the bike as a result of that. Working with Alan has been an absolute treat as he’s super supportive plus there’s just nothing better than getting to avoid that ”what are we going to have for dinner tonight” conversation every day after work and training!”
– Sara Villander, Sportives and Gravel Racing

Teams & Clubs

We have worked with teams at the very pinnacle of performance including British Cycling, Canyon-Sram women’s World Tour team, and are currently fuelling Specialized Factory Racing to MTB World Cup dominance. We understand the importance of a healthy team ethos around food and nutrition benefitting performance and morale for both athletes and staff.

We Provide:
  • Small group training camps
  • Team nutrition talks, cookery demos and workshops
  • Develop a partnership to offer Performance Chef nutritional plans for your club, team or coaching clients.

“Alan has cheffed for the GB cycling team at races this year where I’ve won European and world titles. I suspect journalists would put him into the category of “marginal gains” that British Cycling is so famous for, but proper nutrition is a huge gain. It’s an area we’ve recognised Alan can help us excel in and I hope we keep working with him and winning medals.”
– Katie Archibald, multiple World and Olympic gold medallist

commercial partners

Alan has worked with high profile clients including Chelsea football club, Mercedes F1 team, Adidas, VW-Audi-group, Twinings International, Dean and Deluca and Apple on a range of projects ranging from improving workplace food culture, contributing to an app for fuelling team sports to developing and bringing to market innovative sports nutrition products. In terms of recipe development, Alan’s background in Michelin starred kitchens and feeding Olympic athletes means he is uniquely placed to bridge the gap between flavour profiles and performance. If you have an idea for a collaboration, please get in touch!

We Provide:

  • Recipe development for optimal performance
  • How to apply the principles of high performance in sport to the workplace
  • Build a culture of healthy workplace eating to boost productivity and morale
  • Group zoom cookery demos and team building

Why Athletes Choose
Performance Chef

Experience with All Levels

From grassroots to the Olympic stage.

Proven
Results

Consistent performance improvements across sports.

Total
Personalisation

No cookie-cutter plans—everything is built for you.